Monthly archives of “August 2013

lidl and me

Lidl, we need to talk

I won’t lie to you: when it comes to german supermarkets, REWE is my true and only love.

logo rewe

Rewe is sexy (every time I step in I feel the excitement of the first time) but it’s not like a one night stand. It is there for me, it cuddles me with selected delicious brands, it brings me the groceries home when I’m a lazy ass, it instructs me about the german culture with compelling sticker collections. Let’s admit it: there is nothing like REWE.

That said, I’ve always thought of you, Lidl, as a good number two.  You were like an old friend I don’t see so often but I know I can always count on. You were direct, focused on substance rather than appearance, always there to give me just what I needed without useless embellishments.

Lidl_logo

I used to care for you, and I know you used to care for me, but things have changed, we grew apart. I could have just stayed silent and turn to Aldi or Netto, but I really want things to be good again, therefore I’m going to tell you why I’m hurt. Read More